Quote: Rankings, reputation, and soft power

“Plentiful information leads to scarcity of attention. When people are overwhelmed with the volume of information confronting them, they have difficulty knowing what to focus on. Attention, rather than information, becomes the scarce resource, and those who can distinguish valuable information from background clutter gain power. Cue-givers become more in demand, and this is a source of power for those who can tell us where to focus our attention.
Among editors and cue-givers, credibility is the crucial resource and an important source of soft power. Reputation becomes even more important than in the past, and political struggles occur over the creation and destruction of credibility.”

Joseph Nye, The Future of Power, pp. 103-4

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